Communicating for Change
Häftad, Engelska, 1996
Av Roger D'Aprix, D'Aprix
789 kr
Beställningsvara. Skickas inom 7-10 vardagar
Fri frakt för medlemmar vid köp för minst 249 kr.Marshal support throughout your organization Develop a communications strategy that works for -- not against -- you. Based on years of battle-tested principles and case-examples, Roger D'Aprix tells managers how they can avoid the communications breakdowns that sabotage attempts at change, and cause employees to lose faith in their leaders and the system itself. Instead, he shows how communications can be used strategically to connect an organization's vision, mission and business goals to the forces and opportunities in the marketplace -- the driving force behind all change. Includes D'Arpix's market-based strategic communications model for integrating and aligning communications at all levels.
Produktinformation
- Utgivningsdatum1996-02-02
- Mått159 x 232 x 18 mm
- Vikt388 g
- FormatHäftad
- SpråkEngelska
- Antal sidor176
- FörlagJohn Wiley & Sons Inc
- ISBN9780787901998
Tillhör följande kategorier
Hoppa över listan