David Buckingham is a Reader in Education at IOE, UCL’s Faculty of Education and Society, University College London, UK. He has written and edited numerous books about children and the media, including Children Talking Television (1993), Moving Images (1996) and The Making of Citizens (1999).Hannah Davies is a freelance writer and researcher. She is the author of the Channel 4 report How Children See Themselves on Television (1996).Ken Jones is Lecturer in Education at Keele University and is author/editor of four books, including Right Turn: The Conservative Revolution in Education (1990) and Education After the Conservatives (1996).Peter Kelley has been a research officer on several projects concerned with childhood, including the ESRC Children's Media Culture Project.

• AcknowledgmentsIntroduction: Defining the Child Viewer1. For the Children: Children's Television 1946-19802. Run the Risk: Toward a Political Economy of Children's Television3. Vision On: Mapping the Changes in Children's Programming4. Wise Up: The Functions and Practices of Audience Research5. Look Who's Talking: How Media Producers Define the Child Audience6. ConclusionBibliographyIndex

"This book stands above the mob in its calm and intelligent analysis."--"European Journal of Communication

David Buckingham is a Reader in Education at IOE, UCL’s Faculty of Education and Society, University College London, UK. He has written and edited numerous books about children and the media, including Children Talking Television (1993), Moving Images (1996) and The Making of Citizens (1999).Hannah Davies is a freelance writer and researcher. She is the author of the Channel 4 report How Children See Themselves on Television (1996).Ken Jones is Lecturer in Education at Keele University and is author/editor of four books, including Right Turn: The Conservative Revolution in Education (1990) and Education After the Conservatives (1996).Peter Kelley has been a research officer on several projects concerned with childhood, including the ESRC Children's Media Culture Project.

• AcknowledgmentsIntroduction: Defining the Child Viewer1. For the Children: Children's Television 1946-19802. Run the Risk: Toward a Political Economy of Children's Television3. Vision On: Mapping the Changes in Children's Programming4. Wise Up: The Functions and Practices of Audience Research5. Look Who's Talking: How Media Producers Define the Child Audience6. ConclusionBibliographyIndex

"This book stands above the mob in its calm and intelligent analysis."--"European Journal of Communication

David Buckingham is a Reader in Education at IOE, UCL’s Faculty of Education and Society, University College London, UK. He has written and edited numerous books about children and the media, including Children Talking Television (1993), Moving Images (1996) and The Making of Citizens (1999).Hannah Davies is a freelance writer and researcher. She is the author of the Channel 4 report How Children See Themselves on Television (1996).Ken Jones is Lecturer in Education at Keele University and is author/editor of four books, including Right Turn: The Conservative Revolution in Education (1990) and Education After the Conservatives (1996).Peter Kelley has been a research officer on several projects concerned with childhood, including the ESRC Children's Media Culture Project.

• AcknowledgmentsIntroduction: Defining the Child Viewer1. For the Children: Children's Television 1946-19802. Run the Risk: Toward a Political Economy of Children's Television3. Vision On: Mapping the Changes in Children's Programming4. Wise Up: The Functions and Practices of Audience Research5. Look Who's Talking: How Media Producers Define the Child Audience6. ConclusionBibliographyIndex

"This book stands above the mob in its calm and intelligent analysis."--"European Journal of Communication