Building on the foundation of the previous editions, this book takes readers to the next level of management of medical practices for the 21st century. The road to becoming a physician is not an easy one to travel, nor does it become easier once a doctor completes his\her training. After a long and arduous training process, doctors embark on their professional journey, and there are major crossroads that are fraught with challenges, unknowns and risk. The transition to professional practice is daunting, and many physicians leave their training unprepared for the business of medicine. Even at the peak of their careers, sustaining a successful and profitable practice is not easy. Opening chapters revisit the basic business concepts that every physician needs to know, emphasizing the benefits that accrue to a physician who understands the basics of business, from accounting and contracts to managing people and personal finances. The next set of chapters offers a roadmap for doctors who are beginning a medical practice and will include new methods and procedures that have become available since the original edition, defining the various options for doctors’ employment such as solo practice, group practice and organized medicine. The final chapters emphasize strategies on how to build and grow a successful practice, including the use of technology and telemedicine, cybersecurity, marketing and much more.Unfortunately, not every doctor has the background, training and skills to manage a medical practice. Business Basics for Your Healthcare Practice simplifies the process of business management and provides the practicing physician with knowledge to be able to enjoy the business component of his\her medical practice.
Neil Baum, MD, Department of Urology, Tulane Medical School, New Orleans, LA, USAMarc J. Kahn, MD, Department of Medicine, University of Nevada - Las Vegas, Las Vegas, NV, USA
1. Why Doctors Need to Consider Medicine a Business.- 2. Time Value of Money.- 3. Basic Accounting and Interpretation of Financial Statements.- 4. Contracts and Negotiation.- 5. Basic Personal Finance and Investing.- 6. Organized Medicine.- 7. Transitioning from Training to Private Practice.- 8. Managing Student Debt.- 9. Obtaining and Maintaining Referrals from Physicians and Other Sources.- 10. Branding Your Medical Practice: How to Make Your Practice Distinctive and Unique.- 11. Legal Considerations in Hiring and Firing of Healthcare Staff.- 12. Malpractice: What You Need to Know to Stay Out of Trouble.- 13. Midlevel Providers and Use of Scribes to Improve Efficiency and Productivity.- 14. Team Building for Healthcare Practices.- 15. Effective and Ethical Marketing of Your Practice.- 16. One-Page Marketing Plan.- 17. Crisis Management.- 18. Managing Burnout.- 19. Practice Divorce: Painless Separation from Your Partners.- 20. Telemedicine.- 21. Enhancing Patient Medication Compliance.- 22. Online Reputation Management.- 23. Surveying Your Practice: Cost-Effective.- Methods of Identifying the Needs and Wants of Your Patients.- 24. The Use of AI\GPT-4 and Its Implementation into Any Medical Practice.- 25. Improving the Health of Populations.- 26. Concierge Medicine.- 27. Academic Careers.- 28. The Role of Private Equity.- 29. Non-Clinical Careers.- 30. Five Numbers You Need to Know.- 31. Future of Medicine.- 32. Final Message on the Business of Medicine.