Building a Business Through Good Times and Bad

LOUIS GROSSMAN is Professor Emeritus at Arizona State University.MARIANNE M. JENNINGS is Professor of Legal and Ethical Studies, College of Business, Arizona State University. Author of award winning textbooks, monographs, and journal articles, her weekly columns are syndicated nationwide, and her other writings have appeared in the Wall Street Journal, The Chicago Tribune, The New York Times, and Reader's Digest. Jennings has conducted more than 200 workshops and seminars in business, human resource management, government, law, and academic and professional ethics.

• Preface Who They Are and What They Did Introduction Who Are These Companies? Why Study Fifteen Companies and 1,526 Years of Dividends? The Stories of Past Survivors The Stories of Present Survivors How They Did What They Did The Five Keys to the Long-Term: Purpose; Performance; Perfection; Priorities; and People Key One: Purpose--Why Are We in Business? Key Two: Performance--What Business Are We In? Key Three: Perfection--Will We Ever Be Satisfied? Key Four: Priorities: What Will We Do and What Won't We Do for Results? Key Five: People--Who Matters? Employees Do. How Do You Do It? Getting to 100 Years: Creating a Climate for the Long-Term The Steps to the Long Term Index