Branding «Western Music»

María Cáceres-Piñuel, Ph.D., teaches and researches in the areas of historical musicology and ethnomusicology at the University Autónoma of Barcelona (as a Maria Zambrano fellow) and the universities of Bern and Basel (as an associated researcher). Her interest includes historiography, gender studies, and cultural dissemination.Alberto Napoli holds a Ph.D. in musicology from the University of Bern and studied musicology at the University of Pavia (Cremona, Italy) and at the University of North Carolina at Chapel Hill, USA. His broad spectrum of research topics ranges from the philology of 16th-century vocal music to the history of cultural politics in liberal Italy, to the analysis of Italian pop music in the 1960s.Melanie Strumbl holds a Ph.D. in Musicology and a master’s degree in Gender Studies. She wrote her dissertation on the exhibiting practices at the International Exhibition of Music and Drama, Vienna 1892 as part of the SNF-project «The Emergence of 20th-century Experience» based out of the University of Bern.

• María Cáceres-Piñuel: Introduction – Annegret Fauser: Grooves of Empire: Internationalism, Imperialism, and Branding Western Music – Anja Brunner: On the Need to Overcome Westernization and the Idea of Western Music: Towards a Post-Western Musical Scholarship – Timothy D. Taylor: Forms of Value and the Rise of the Virtuoso – Natascha Loges: Branding the German Lied: The Strategies of Julius Stockhausen – Cla Mathieu: Spanish Guitarists in Early Twentieth-Century Germany: Negotiating Musical Identities in German-Language Guitar Magazines – Artemis Ignatidou: Symbolic Uses of Functional Musical Text in Late 19th Century Athens: The Case Study of Antonios Sigalas – Petra van Langen: The Netherlandish School: The Construction of a Trademark – Olli Heikkinen and Vesa Kurkela: «Art Music Proper» In Changing Orchestral Culture: Two Case Studies of the Institutionalization of Finnish Musical Life in the Late Nineteenth and Early Twentieth Century – Markus Mantere and Saijaleena Rantanen: Domesticating Continental Music Practices: Emergence of the Conservatory and Song Festivals in Finland 1880–1930 – Siwat Chuencharoen: The Transformation of Thai Music within Western Frameworks during the Thai Cultural Reformation in the 1930s – Meebae Lee: K-Classic: Branding Korean Classical Music – Mary Horn: Programming the Record, Recording the Program: The Philadelphia Orchestra on Columbia Records, 1944–1946 – Kerry Brunson: Mass Classical: «Accessibility» and the Atlanta School of Composers – Peter Kupfer: Branding with Music and Music as Brand: Classical Music in American Television Commercials