Michael Clancy is Professor of Politics and Government at the University of Hartford, USA

• Chapter 1 Introduction: Tourism, Development and National Identity, Michael Clancy; Chapter 2 Development and National Identity under Globalization, Michael Clancy; Chapter 3 The Celtic Tiger and Irish Tourism, Michael Clancy; Chapter 4 State, Society and Tourism Development, Michael Clancy; Chapter 5 Selling Ireland, Michael Clancy; Chapter 6 Patterns of Development in Irish Tourism, Michael Clancy; Chapter 7 Conclusion: Brand New Ireland?, Michael Clancy;

'In Brand New Ireland, Michael Clancy explores the important role tourism played in the rise of Ireland as a 'Celtic Tiger', while providing a sophisticated political economic analysis of this dynamic sector. With his innovative discussion of national branding, Clancy also shows how the story of national economic development has been interwoven with the continuing process of national identity formation.' Waleed Hazbun, Johns Hopkins University, USA 'An excellent outside view on how Irish policymakers have often underestimated the importance of tourism to economic development and national identity formation. Through erudite analysis embellished by interviews with key 'stakeholders' Michael Clancy has made an important contribution to our understanding of these key issues. The book represents an invaluable contribution to an emerging body of knowledge on Irish tourism policy formation.' Jim Deegan, University of Limerick, Ireland