Bankovskiy Riteyl

Tsel'yu knigi yavlyaetsya teoreticheskoe obosnovanie faktorov, vliyayushchikh na razvitie roznichnykh bankovskikh uslug v Rossii, i razrabotka napravleniy sovershenstvovaniya deyatel'nosti bankov v etoy sfere. Postavlennaya tsel' predopredelila reshenie sleduyushchikh zadach: -raskryt' soderzhanie i osobennosti roznichnykh bankovskikh uslug; -provesti strukturizatsiyu bankovskoy sistemy Rossii po uslugam, okazyvaemym bankami naseleniyu i ekonomike strany; -vyyavit' tendentsii i problemy razvitiya ipotechnogo kreditovaniya v Rossii; -opredelit' osnovnye problemy razvitiya rynka bankovskikh plastikovykh kart i dokazat' preimushchestva ikh ispol'zovaniya; -obosnovat' meropriyatiya, kotorye sushchestvenno povysyat konkurentosposobnost' banka po okazaniyu roznichnykh bankovskikh uslug; -vyyavit' problemy razvitiya "private banking" v Rossii i predlozhit' puti ikh resheniya. Ob"ektom issledovaniya vystupaet deyatel'nost' kommercheskikh bankov, zanimayushchikhsya razvitiem roznichnykh bankovskikh uslug. Predmetom issledovaniya - protsess organizatsii roznichnoy bankovskoy deyatel'nosti i perspektivnykh napravleniy eye razvitiya.