Bankovskiy Marketing

V monografii provedeno issledovanie razvitiya teorii i praktiki stanovleniya bankovskogo marketinga v usloviyakh rossiyskikh ekonomicheskikh reform. Predlozhen novyy mekhanizm po sozdaniyu kompleksnoy organizatsii sistemy bankovskogo marketinga na osnove sotsial'no-eticheskoy kontseptsii v rossiyskikh kreditnykh organizatsiyakh. Slozhnost', mnogoplanovost' i nedostatochnaya razrabotannost' problem bankovskogo marketinga, nalichie nereshennykh i diskussionnykh voprosov vyzyvaet neobkhodimost' ee nauchnogo osmysleniya i analiza. Monografiya prednaznachena dlya nauchnykh sotrudnikov - spetsialistov v oblasti bankovskogo dela i bankovskogo menedzhmenta, sotrudnikov bankov, a takzhe aspirantov i studentov vysshikh uchebnykh zavedeniy.