American Enterprise in Japan

Tomoko Hamada is Chair of the East Asian Studies Program and Associate Professor of Anthropology at the College of William and Mary.

• Acknowledgments List of Illustrations 1. Cultural Encounters 2. Working in Japan 3. Foreign Enterprises and Japanese Corporate Environment 4. Nippon Kaisha 5. The Joint-venture Company: Nippon United 6. Organizational Culture Appendix: The Historical Context Notes Bibliography Major Players in the Joint Venture, Nippon United Index

"This is the first study dealing with the experience of an American firm in Japan. It makes an important contribution to our understanding of both American and Japanese firms. As a professional anthropologist and skilled fieldworker, Hamada understands the relationships between field data and social meaning. Her experience as a professional interpreter and translator provides analytic skills and tools which are very rare in studies of Japanese business and American business in Japan." — Bernard Karsh, Director, Center for East Asian and Pacific Studies, University of Illinois"The case itself is fascinating, and Hamada speaks authoritatively and convincingly from personal experience and careful research about joint ventures, a subject that has not been described or analyzed but which is of considerable practical and theoretical significance." — William Kelly, Center for International and Area Studies, Yale University