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Inbunden 3579:-

304 sidor
2011

Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.

Författare: Larry D Kelly, Donald W Jugenheimer, Kim Bartel Sheehan
Illustratör: black & white tables black & white illustrations
Format: Pocket/Paperback
ISBN: 9780765626363
Språk: Engelska
Antal sidor: 304
Utgivningsdatum: 2011-10-15
Förlag: Routledge