Advertising Law and Regulation

Giles Crown is Partner at Taylor Wessing specialising in intellectual property, media, data privacy, reputation management, regulatory and dispute work. He represents a wide range of clients, with a particular focus on the creative, media and tech sectors, major advertisers and brands. He is an accredited mediator, and is Independent Vice-Chair of the Internet Watch Foundation (IWF).Oliver Bray is Senior Partner at Reynolds Porter Chamberlain LLP (RPC) and a renowned specialist in advertising and marketing law, having worked with agencies and major brand owners all his career, including those in retail, publishing, technology, and media. He is an editorial board member of Digital Business Lawyer and Entertainment Law Review.Rupert Earle is Partner and Head of Media Litigation at Bates Wells. He has specialised in media, public/regulatory, advertising, and consumer law issues, both in and out of court, for 30 years. He is a trustee of the History of Advertising Trust.Geraint Lloyd-Taylor is a Partner and is Co-Head of Lewis Silkin’s Advertising & Marketing Law team. He was named as a ‘Leading Individual’ for Tech, Media and Telecoms: Advertising & Marketing in the Legal 500. He provides legal advice to a wide range of global brands across a variety of sectors in relation to all kinds of brand-led content, including advertising and marketing campaigns, social media and PR, on a range of legal and regulatory issues.

• PART 1 Regulatory bodies and how they regulate1 Introduction 2 Regulatory structure for non-broadcast advertising 3 Regulatory structure for broadcast advertising4 Regulatory structure for on-demand programme service and video-sharing platform advertising: CAP/ASA and Ofcom 5 Remit: What advertising do the CAP and BCAP Codes cover? 6 Enforcement of Codes: Complaint investigations and projects 7 CAP and BCAP Code rules and ASA/ASAB rulings: Guiding principles and criteria 8 CAP/BCAP Codes and ASA/ASAB rulings: general rules 9 CAP/BCAP Code rules and ASA/ASAB rulings: specific categories 10 Targeting and scheduling of advertising 11Copy advice and clearance 12 Ofcom 13 Competition and Markets Authority 14 Trading Standards 15 Specialist regulatory bodies 16 Challenging regulatory decisions and restrictions PART 2 Key legal areas17 Consumer protection18 Defamation 19 Malicious falsehood 20 Trade marks21 Passing off 22 Contract law23 Deceit and misrepresentation24 Breach of confidence25 Privacy 26 Data protection 27 Copyright and moral rights 28 Discrimination 29 Obscenity, indecency, religious and racial hatred 30 Contempt of court 31 Prize draws, competitions and lotteries PART 3 Specific advertising platforms and techniques32 Digital advertising and intermediaries33 Identification of advertisers 34 Influencer marketing35 Outdoor and ambient advertising 36 Comparative advertising 37 Cinema advertising PART 4 Specific advertising sector rules38 Accountants39 Actuaries 40 Alcohol 41 Ambush marketing 42 Animals and birds 43 Architects 44 Aviation 45 British Broadcasting Corporation 46 Care homes47 Charities 48 Children 49 Contraceptives, pregnancy and sanitary protection 50 Cosmetics, beauty and slimming 51 Currency and postage stamps 52 Dating agencies 53 Diseases, epidemics and pandemics54 Elections 55 Employment and business opportunities, including pyramid schemes 56 Energy 57 Environment and green claims 58 Financial services, including consumer credit59 Flags 60 Food and drink61 Gambling 62 Hallmarks 63 Holidays 64 Housing 65 Human organs 66 Legal professionals 67 Licensed conveyancers 68 Lucky charms and clairvoyants 69 Massage establishments 70 Medical and veterinary professionals71 Medicines 72 Motoring 73 Offensive weapons 74 Opticians75 Organic products76 Pesticides and biocides 77 Political and cause advertising 78 Public telephones 79 The Red Cross 80 Religious advertising81 Royalty 82 Smoking and tobacco 83 Sponsorship and sports marketing 84 Stolen property 85 Telecommunications and broadband86 Timeshares 87 Transport and taxis (London)88 Uniforms 89 Vanity publishing 90 Video games