Del i serien Entrepreneurship and Technology in Tourism and Hospitality

Advancement in Medical and Wellness Tourism, Volume 2

Reimagining Medical Tourism with Technology, Strategies, and Meaningful Innovation

Inbunden, Engelska, 2026

1 659 kr

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Advancement in Medical and Wellness Tourism, Volume 2 delves into how innovation and human creativity are reshaping the way of travel for health care. This book explains how technology, creativity, and entrepreneurial spirit are transforming the way people seek wellness beyond borders. The edited book highlights new opportunities, challenges, and solutions shaping the medical tourism industry today.This volume offers a comprehensive exploration of medical tourism, covering evolving consumer behavior, digital transformation, sustainability, and emerging technologies like AI and robotics. It brings together global perspectives on healthcare, entrepreneurship, and patient experience, shaping the industry across diverse cultural and economic contexts.

Produktinformation

Utgivningsdatum2026-09-15
Mått152 x 229 x 15 mm
FormatInbunden
SpråkEngelska
SerieEntrepreneurship and Technology in Tourism and Hospitality
Antal sidor292
FörlagEmerald Publishing Limited
ISBN9781806868667

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Chapter 1. Medical and Wellness Tourism in Bangladesh: A State of Art; Md. Wasiul Islam, Shakil Ahmed, and Md. Mahfuz Ur RahmanChapter 2. From Temples to Treatment: Medical Tourism as the New Pilgrimage in India; Dev Kumar Mandal, Shivangi Kashyap, Pravin Kumar, and Vivek HamalChapter 3. Marketing and Consumer Behaviour in Medical Tourism: Traditional Approaches, Digital Strategies, and the Impact of Patient Experience; Gobinathan Manickam, Ihtisham Ullah, and Sidar Atalay ŞimşekChapter 4. Understanding the Consumer Mindset in Medical and Wellness Tourism: A Marketing Perspective; Roshan Kumar Shiva, Geetha Manoharan, and Sanjeev KumarChapter 5. Innovative Entrepreneurship in Medical Tourism: Bridging Healthcare and Hospitality; Versha Sharma, Priya Sharma, Ravinesh Mishra, Bhartendu Sharma, and Archana KumariChapter 6. Tourist Guiding in the Context of Environmentally Friendly Sustainable Health Tourism; Seda Çiçekli AyyildizChapter 7. Sustainable Quality Practices in Medical Tourism: Balancing Profit, Ethics, and Patient Safety; Sangeeta Chaudhary, Pawan Kumar, and Rajiv KumarChapter 8. Medical Professional Mobility: Reframing Medical Tourism to Include Professional Circulation, Labor Movement, and Telepresence; Babu GeorgeChapter 9. Artificial Intelligence, Robotics, and Beyond: The Future of Medical Tourism; Shelley Duggal, Ayan Basak, Ashish Dahiya, and Pranshu ChomplayChapter 10. Leveraging Artificial Intelligence for Transforming Medical Tourism: Opportunities, Challenges, and Entrepreneurial Perspectives; C.V. Suresh Babu, Yukesh Kumar P., and Thirumalai E.Chapter 11. The Impact of E-Health Literacy on Patient Experiences in Medical Tourism; Hanife Gül BozkurtChapter 12. Digital Innovations in Enhancing Women Entrepreneurial Activities in Medical Tourism; Anila ThomasChapter 13. AI-Driven Financial Decision-Making in Medical and Wellness Tourism: Revolutionizing Business Sustainability; Shallu Sehgal, A.V. Senthil Kumar, Mamta Devi Sharma, and Nitish SehgalChapter 14. The Herbal Promise: Service Quality Attributes and Their Impact on Tourist Loyalty in Sri Lanka’s Ayurveda Medical Tourism Sector; Suduweli Kondage Lathisha Jayangi RamanayakaChapter 15. Exploration of Interlinkage Between Health Insurance Schemes and Medical Tourism in India: Opportunities and Challenges; Pooja Rani and Rupinder KaurChapter 16. Impact of Social Media on Medical Tourist Decision-Making: Trends, Influences, and Insights; Subham Varshney and Ranbir Singh