bokomslag A Functional Analysis of Political Television Advertisements
Samhälle & debatt

A Functional Analysis of Political Television Advertisements

William L Benoit

Inbunden

2419:-

Funktionen begränsas av dina webbläsarinställningar (t.ex. privat läge).

Uppskattad leveranstid 7-11 arbetsdagar

Fri frakt för medlemmar vid köp för minst 249:-

Andra format:

  • 284 sidor
  • 2014
A Functional Analysis of Political Television Advertisements examines theory and research on election advertisements. William Benoit employs the Functional Theory of Political Campaign Discourse to understand the nature or content of television spots in election campaigns. Beginning with a look at American presidential spots from 19522012, Benoit investigates the three functionsacclaims, attacks, and defensesand the topics of policy and character for these groups of political commercials. The following chapters are devoted to reporting similar data on presidential primary advertisements, presidential third party spots, other theories including Issue Ownership Theory and Functional Federalism Theory, as well as nonpresidential and non-U.S. election advertising. Benoit considers the data, discusses the development of political advertising over time, and finally, presents areas for further research. This book is a uniquely comprehensive examination of the value and use of television spots in political election rhetoric.
  • Författare: William L Benoit
  • Format: Inbunden
  • ISBN: 9780739188989
  • Språk: Engelska
  • Antal sidor: 284
  • Utgivningsdatum: 2014-04-01
  • Förlag: Lexington Books