A descriptive study

This is a study investigating the effects of the media on voting behavior at the time of elections. The present study showed that the role of the media in influencing election results is generally quite small. The power of the news media to set a nation's agenda, to focus public attention on a few key public issues, is an immense and well-documented influence. Not only do people acquire factual information about public affairs from the news media, readers and viewers also learn how much importance to attach to a topic on the basis of the emphasis placed on it in the news.