Who's Buying You?

It's no longer "Buyer beware!" It's "Seller beware!" Why? Today, the buyer has the advantage over the seller. Most often, they are holding it in their hand. It's a smart phone. They can learn everything about your product before they meet you. They can compare features and prices instantly. The major advantage you do still have is: YOU! IF they like you. IF they trust you. IF they feel you want to help them.

This book is filled with 30 short, 3 page chapters providing unique insights that will insure your advantage, not over the buyer, but over your competition: those who are selling what you're selling. It will help you sell yourself.

Chapter preview:

Ch.1: THE FOUNDATION OF SELLING

Ch.2: SELLER BEWARE

Ch.3: WORD OF MOUTH

Ch.4: WHO'S BUYING YOU?

Ch.5: WHY SHOULD I BUY FROM YOU?

Ch.6: ARE YOU TRUSTWORTHY?

Ch.7: DO YOUR HOMEWORK

Ch.8: LEVERAGE YOUR CHARACTER

Ch.9: WHAT'S YOUR MOTIVE?

Ch.10: DON'T BE A SALESPUPPET

Ch.11: EMOTIONS RULE

Ch.12: THINK SHORT TERM

Ch.13: THINK LONG TERM

Ch.14: AUTHENTICITY SELLS

Ch.15: TRUTH SELLS

Ch.16: TRANSPARENCY SELLS

Ch.17: INTEGRITY SELLS

Ch.18: GRATITUDE SELLS

Ch.19: CONNECTION SELLS

Ch.20: PRINCIPLES SELL

Ch.21: RAPPORT SELLS

Ch.22: HELPING SELLS

Ch.23: RELATIONSHIPS SELL

Ch.24: UNDERSTANDING SELLS

Ch.25: SUPPORTING SELLS

Ch.26: ATTITUDE SELLS

Ch.27: RESPONSIBILITY SELLS

Ch.28: NETWORKING SELLS

Ch.29: WHAT IF THEY DON'T BUY?

Ch.30: SOLD!