What's in the C.A.R.D.S.?

As the economy continues to recover from the pandemic, modern consumers expect more out of their salespeople. Everything we knew about clients and consumer behavior in 2020 has changed, and in order to drive success in a post-pandemic economy, our approach must change as well. In 2021 and beyond, leading with empathy is the key to sales mastery. In her forthcoming book, What's in the C.A.R.D.S.? 5 Proven Strategies to Connect with Clients for Sales Success, Global Sales Relationship Expert Cherilynn Castleman, MBA, draws on her 25 years of experience in enterprise sales to teach readers the five core competencies they need to leverage their lived experiences and everyday superpowers to create authentic connections, strengthen client relationships and drive exponential revenue growth.

Sometimes when we least expect it, moments of significant change and upheaval can create opportunities to try new things that lead to great success. What's in the C.A.R.D.S.? is all about taking the sour lemons of 2020 and turning them into the best lemonade 2021 has to offer, for this year and beyond. No matter what challenges readers have had to overcome, or obstacles life has thrown in their way, this book will teach them how to take their lived experience and channel it for their success. By drawing on her own personal story, Cherilynn will show readers that adversity and loss are not liabilities to a successful sales career - they are assets. The challenges we face make us more resilient, more creative, and more flexible - all things readers need to take their careers to the next level.