Using the Power of Purpose

This book is about three challenges facing business today. First is the coming huge labor shortage as Baby Boomer Generation retires. For every 5 Boomers that retire, there will only be 4 Generation X or Yers to replace them. The second challenge is that Generations X and Y will be difficult to attract and retain because these generations:



1. Are not loyal to companies and do not trust management.

2. Demand balance between their personal and professional lives.

3. Do not fear losing a job.

4. Will quit when management or the work environment is not to their liking.



These generations are not intimidated by management and will not put up with the management by fear techniques used in many companies today. If they are not treated with respect, provided with flexibility in hours and scheduling or do not like their manager, they will quickly leave.



The third challenge is the fact the arrival of the information age has rendered the profit driven Bureaucratic Management System (which was created between 1850 and 1920) obsolete. It is inefficient and cumbersome when dealing with the issues of adaptability, teamwork, employee empowerment, productivity and innovation that are needed today's business environment. For example, the Bureaucratic Management System is designed to resist change and maintain the status quo, but the need today is for rapid adaptability so that business can be responsive to the ever changing demands of the customer.



Is there a solution for these challenges? The answer is emphatically YES! The solution is to overcome bureaucracy by transitioning to a new information-age purpose-driven business model and achieve extraordinary levels of productivity and financial success. See how over 50 companies have utilized the power of purpose to outperform their peers by a factor of 6 to 1!