Transmedia Franchise of Star Wars TV

While previous work on theStar Warsuniverse charts the Campbellian mythic arcs, political representations, and fan reactions associated with the films, this volumetakes a transmedial approach to the material, recognizing thatStar WarsTV projects interact with and relate to otherStar Warstexts. The chapters in this volume take as a basic premise that the televisual entrants into theStar Warstransmedia storyworld are both important texts in the history of popular culture and also key to understanding how theStar Warsfranchise-and, thus, industry-wide transmedia storytelling strategies-developed. The book expands previous work to consider television studies and sharp cultural criticism together in an effort to bring both long-running popular series, long-ignored texts, and even toy commercials to bear on the franchise's complex history.