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Everywhere we look, people are using fashion to communicate self and society – who they are, and where they belong. Transglobal Fashion Narratives presents an international, interdisciplinary analysis of those narratives. Moving from sweatshop to runway, page to screen, camera to blog and artist to audience, the book examines fashion as a mediated form of content in branding, as a literary and filmic device, and as a personal form of expression by industry professionals, journalists and bloggers.
Anne Peirson-Smith is assistant professor in the Department of English at the City University of Hong Kong.Joseph H. Hancock II is professor at Drexel University, Philadelphia, and edits the journal Fashion, Style and Popular Culture.
Introduction: Communicating Transglobal Fashion NarrativesAnne Peirson-Smith and Joseph H. Hancock IISection 1: Clothing Communication: Fashion as Written/Image------------------------------------------------------------Chapter 1: Fashioning Adaptations: Anna Karenina on ScreenPamela Church Gibson Chapter 2: The Desire for Change and Contrast: Fashion in Soviet Films between 1956 and 1985Julia Hargassner Chapter 3: The Sad Fortunes of ‘Stylish Things’: George Eliot and the Languages of FashionRoyce Mahawatte Chapter 4: Oscar Wilde and the Philosophy of FashionColin Cavendish-Jones Chapter 5: Lolita through the Looking Glass: Alice, the Japanese Lolita Subculture and the Lolita ComplexKathryn A. Hardy Bernal Chapter 6: Sewing Manuals in 1950s China: Socialist Narratives and Dress Patterns from New Democracy to Socialist TransformationAntonia Finnane Section 2: Style Statements: Fashioning Identity------------------------------------------------------------Chapter 7: The Emperor’s New Clothes Revisited: On Critical Fashion, Magical Thinking and Fashion as FictionEfrat Tseëlon Chapter 8: From Tradition to Fantasy: National Costume for Puerto Rican Miss Universe ContestantsJosé Blanco F. and Raúl J. Vázquez-López Chapter 9: From Iconography to Inspiration: Australian Indigenous References in Contemporary FashionJennifer Craik Chapter 10: In Your Face: Masculine Style Stories and the Fashionable BeardMaria Mackinney-Valentin and Trine Brun Petersen Chapter 11: Becoming Animal, Becoming Free: Re-Reading the Animalistic in Fashion ImageryLouise Wallenberg Chapter 12: Fragile Fashion: The Paper Dress as Art and Visual ConsumptionViveka Kjellmer Chapter 13: ‘O Brave New World That Hath Such Costumes in It’: An Examination of Cosplay as Fantastical PerformanceAnne Peirson-Smith Section 3: Brand Storytelling: Commodified Fashion Tales------------------------------------------------------------Chapter 14: ‘Paris of the East’? Collapsing Fashion Capitals through Fashion Photography of Shanghai and Hong KongJess Berry Chapter 15: Weaving Fashion Stories in Shanghai: Heritage, Retro and Vintage Fashion in Modern ShanghaiNatascha Radclyffe-Thomas Chapter 16: X Marks the Spot: The Phenomena of Visuality and Brandscaping as Material CultureDemetra Kolakis Chapter 17: Cargo Pants: The Transnational Rise of the Garment that Started a Fashion WarJoseph H. Hancock II Chapter 18: Cool Japan: Fashion as a Vehicle of Soft PowerTets Kimura