Toy Design

This book teaches readers the essential knowledge they need to design toys. It is a stimulating guide for those eager to learn the tools of the trade and offers an enlightening account, full of original ideas, for anyone passionate about the wonderful world of children and education. Designing toys is, above all, about learning to listen and appreciate the beauty within us and around us - with the naivety, freshness, and curiosity of children. It is about knowing how to choose the right shapes and colors to communicate that beauty effectively. This book is a liberating introduction that unlocks creativity, allowing readers to bring their ideas to life. Cover image: Fork-ship, Traffic line, Fratelli Guzzini (2017), design Irene Guerrieri.