Tools for Innovation

Inbunden, Engelska, 2009

AvMARKMAN,Markman,Arthur Markman,Kristin Wood,Austin) Markman, Arthur (Professor, Professor, University of Texas,Austin) Wood, Kristin (Professor, Professor, University of Texas

969 kr

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It is widely known that innovation is crucial to sustain success in business, government, and engineering. But capturing the effective means of fostering innovation remains elusive. How can organizations actively promote innovation, which arises from a complex combination of cognition and domain expertise? Researchers across an array of fields are studying innovation, with exciting new findings suggesting that science is beginning to understand how it can be cultivated. It is now more important than ever for seemingly distant fields to share conclusions and, in concert, translate them into viable applications. In this unique and exciting collaboration, engineers, cognitive scientists, psychologists, computer scientists, and marketers explore the practical methods that support innovation and creative design, from different ways of thinking and conceptualizing to computer-based tools. The authors present research on processes as well as on the evaluation of existing methods. Their lessons drawn are at the forefront of the interdisciplinary movement to use science to help organizations thrive.

Produktinformation

Utgivningsdatum2009-08-13
Mått236 x 155 x 22 mm
Vikt564 g
FormatInbunden
SpråkEngelska
SerieAcademic
Antal sidor256
FörlagOUP USA
ISBN9780195381634

Tillhör följande kategorier

Affärsetik inom Ekonomi och Ledarskap
Företagsekonomi inom Ekonomi och Ledarskap
Affärsförhandlingar inom Ekonomi och Ledarskap
Kognitiv psykologi inom Psykologi och pedagogik

ARTHUR B. MARKMAN & KRISTIN L. WOOD; ROBERT W. WEISBERG; BO T. CHRISTENSEN, CHRISTIAN D. SCHUNN; BARBARA TVERSKY AND MASAKI SUWA; ARTHUR B. MARKMAN, KRISTIN L. WOOD, JULIE S. LINSEY, JEREMY T. MURPHY, & JEFFREY P. LAUX; C. PAGE MOREAU AND DARREN W. DAHL; STEVEN M. SMITH, ANDRUID KERNE, EUNYEE KOH, JAMI SHAH; THOMAS B. WARD; VIKRAMJIT SINGH, BRANDON WALTHER, KRISTIN WOOD, DAN JENSEN; JOSHUA D. SUMMERS, SRINIVASAN ANANDAN, SUDHAKAR TEEGAVARAPU; WILL BRIDEWELL, STUART R. BORRETT, AND PAT LANGLEY; INDEX

"...the specific technological and conceptual findings of this text could help generate innovative and productive approaches to social organization, and education in particular. Tools for Innovation has particular value for those in business and industry, but also for practitioners in organization development and training. I would also strongly recommend this book for education administrators and policy makers."--As reviewed by Mike Bonner inPsycCRITIQUES

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