bokomslag Think Like a UX Researcher
Data & IT

Think Like a UX Researcher

David Travis Philip Hodgson

Inbunden

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  • 294 sidor
  • 2019
Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. Youll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the users experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft. Key Features A dive-in-anywhere book that offers practical advice and topical examples. Thought triggers, exercises and scenarios to test your knowledge of UX research. Workshop ideas to build a development teams UX maturity. War stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.
  • Författare: David Travis, Philip Hodgson
  • Illustratör: black and white 17 Illustrations 27 Halftones, black and white 2 Tables black and white
  • Format: Inbunden
  • ISBN: 9781138365353
  • Språk: Engelska
  • Antal sidor: 294
  • Utgivningsdatum: 2019-01-21
  • Förlag: CRC Press