Key Selling Points:
The original The Weekender Effect looked at the development of mountain towns at the height of globalization. This sequel looks at what's happening in mountain towns during and after (?) a global pandemic.While critical of tourism and over-development, the author is also passionate and optimistic about the future of mountain communities...if we as a society can control ourselves when it comes to resource development, greed, and military conflict.Much of the book looks at the "problems", but there are also plenty of instances for "hope" throughout the book.The author offer "Six Strategies" for combatting negative growth patterns in mountain towns.The book looks at communities in Canada and the US:Alberta: Banff, Canmore, JasperBritish Columbia: Fernie, Golden, Kazlo, Kimberley, Nelson, Revelstoke, Rossland, Squamish, Tofino, Ucluelet, WhistlerColorado: Telluride, VailMontana: Kalispell, WhitefishTop tier Canadian pitches (CDN publicist):
Canadian Geographic, Canadian Literature/Littérature canadienne, CBC Calgary, CTV Calgary, Global Calgary, Quill & Quire, The Globe and Mail, Vice Canada, Rocky Mountain Outlook, Canmore Leader Post, Banff Crag and Canyon, Jasper Fitzhugh, Pique Newsmagazine, Whistler News Today, Vancouver Sun, Victoria TimesColonistOutdoor/Adventuring/Conservation media (US publicist):Outside Magazine, National Geographic, Sierra Mag, Field & Stream, Backpacker, Travel & Leisure, Earther, Greenwire, Mother Nature Network, OnEarth, Biographic, All About WildlifeOutdoor/Adventuring/Conservation Podcasts (US publicist):Outside Podcast, Dirtbag Diaries, REI's Wild Ideas Worth Living, The Trail Show, The Trail Show, Outside / In ?Mind Body Spirit? (US publicist):Tricycle, Lion's Roar, Spirituality and Health, Kindred Spirit, BuddhaDharma, Juxtapoz, Light of Consciousness, Mantra Magazine General Media + Publicity Plans:Social media campaigns, blogger outreach, digital collateral for online usePublicity and promotion in conjunction with author's speaking engagementsOutreach to subject-specific organizations, markets and festivalsExcerpts availableElectronic ARCsMarketing + Promo Deliverables:Digital collateral (social media banners, quote nuggets)Electronic ARCOnline bannerPress releasePodcast
