The Volkswagen Group

The ability to identify an organization's SWOT is much more rewarding for business managers when the acquired knowledge is applied in strategic decision-making processes. This path-breaking book explains the importance of making good decisions in business. It is suitable for scholars, entrepreneurs, and business managers. The purpose is to empower readers to make the best possible choice and get more of what they truly want from every decision. More importantly, our business and personal lives are marked by a stream of decisions which may be small or big as well as strategic or life-altering. But the efficiency of an organization's decision-making and implementation processes is what truly matters. This book gives you a framework, thinking tools and practical examples - from the Volkswagen Group - to help improve your odds of creating stakeholder value and achieving sustainable profits from every choice.Business leaders who wish to remain relevant and stay ahead of competition in global markets must evolve a "Value Creation" culture in order to properly balance company objectives with the interests of Employees, Customers, Investors, and the Marketplace.