The Strategy and Tactics of Pricing: A Guide to Growing More Profitably 1
bokomslag The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

Thomas T Nagle • Georg Müller • Evert Gruyaert

Häftad

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  • 336 sidor
  • 2023

The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.

  • Författare: Thomas T Nagle, Georg Müller, Evert Gruyaert
  • Format: Häftad
  • ISBN: 9781032016825
  • Språk: Engelska
  • Antal sidor: 336
  • Utgivningsdatum: 2023-07-01
  • Förlag: Routledge

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