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The Social Organization sheds light on how social media usage is transforming the way organizations make sense of their identity and processes. By adopting a human capital perspective and merging research from communication studies and management, it argues that social media could be fruitfully exploited by organizations as a competitive advantage.
- Format: Inbunden
- ISBN: 9781137585349
- Språk: Engelska
- Antal sidor: 93
- Utgivningsdatum: 2015-12-15
- Förlag: Palgrave Macmillan