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This highly readable and accessible book presents, for the first time, a fully developed concept of cultural DNA. It argues that culture's development is the result of memetic evolution and the product of human creativity. Memetic evolution is thus perfectly compatible with the view of humans as conscious and intelligent.
- Format: Inbunden
- ISBN: 9780521844529
- Språk: Engelska
- Antal sidor: 238
- Utgivningsdatum: 2005-03-10
- Förlag: Cambridge University Press