The Samsung Way: Transformational Management Strategies from the World Leader in Innovation and Design

based on ten years of research and interviews with 80 top executives, the award-winning The Samsung Way is the first definitive guide to the groundbreaking management principles that transformed a lagging electronics company into one of the most successful brands in the world.

combining professional insights from samsung insiders with practical applications for managers, executives, and ceos, this powerhouse of a book shows you how to:

• Speed up decision making and execution, on a bigger scale.
• Create a convergence synergy among diversified businesses, while staying competitive in core businesses.
• Mix and match Western and Eastern management styles.

also known as the three paradoxes of samsung management, these seemingly contradictory goals are the keys behind chairman lee kun-hees now-famous new management initiativethe business plan that drove samsung to become the number-one leader in mobile phones, televisions, semiconductors, and other electronics. a revolutionaryand time-testedapproach to innovation, samsungs management principles will help you find the perfect balance of styles by combining the best of all worlds.

this ingenious step-by-step guide shows you how to implement samsungs proven techniques for grafting american business practices onto a japanese system, thus keeping costs low and bringing about differentiation. youll learn how to achieve both economies of scale and speed in this era of a hypercompetitive world. best of all, youll drive new ideas and innovations at every level of your company while building on your greatest strengths and successes.

thats The Samsung Way.