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Every company has stumbled upon failure in its product launching. In this book the author describes how a company failed in its launch of a new product's marketing and advertising, and how it regained success of the same product by using the marketing technique of "Positioning", for turning a big failure into the most selling product in the market. This was a revolutionary technique used very recently with success, which proves the techniques worth in the new global market.
- Format: Pocket/Paperback
- ISBN: 9783659430640
- Språk: Engelska
- Antal sidor: 64
- Utgivningsdatum: 2013-07-25
- Förlag: LAP Lambert Academic Publishing