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Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers.
the manager's guide to distribution channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships.
Self-assessment tools combine with real world cases and examples to give managers a non-theoretical, balanced blend of thought-provoking insights and hands-on tactics.
- Format: Inbunden
- ISBN: 9780071428682
- Språk: Engelska
- Antal sidor: 320
- Utgivningsdatum: 2004-04-01
- Förlag: McGraw Hill