The influence of the factors of consumer behavior in tourism 1

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The influence of the factors of consumer behavior in tourism

Cuculeski Nikola • Cuculeski Vasko • Tashkov Nako

Pocket

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72 sidor
2015

This book represents the efforts of the authors to give extent and detailed amount of facts and arguments about the importance of the consumer behavior in general and the connection between consumer behavior and tourism, especially the factors that drive consumers to choose a product or to use a service. The intention of the book is to provide to the readers in depth knowledge about a topic which is very common and which follows the trends in today's business world.

Författare: Cuculeski Nikola, Cuculeski Vasko, Tashkov Nako
Format: Pocket/Paperback
ISBN: 9783659814662
Språk: Engelska
Antal sidor: 72
Utgivningsdatum: 2015-12-09
Förlag: LAP Lambert Academic Publishing