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This book was written as part of a thesis. Humans have five senses: hearing, sight, taste, touch and smell. These senses influence our decisions and for several years sensory marketing has been used by retailers to help us make purchasing decisions. Through a research of academic and professional sources and a field survey. We will see the impact on the consumer's confidence in brands that use sensory marketing.
- Format: Pocket/Paperback
- ISBN: 9786203625530
- Språk: Engelska
- Antal sidor: 68
- Utgivningsdatum: 2021-04-15
- Förlag: Our Knowledge Publishing