The Experience Economy, Updated Edition 1
bokomslag The Experience Economy, Updated Edition
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The Experience Economy, Updated Edition

B. Joseph Pine II • James H. Gilmore

Pocket

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  • 400 sidor
  • 2011
Offers examples including the US Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others to show approaches to scripting and staging compelling experiences, while staying true to the real economic conditions of the day.
  • Författare: B. Joseph Pine II, James H. Gilmore
  • Format: Pocket
  • ISBN: 9781422161975
  • Språk: Engelska
  • Antal sidor: 400
  • Utgivningsdatum: 2011-06-01
  • Förlag: Harvard Business Review Press

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