The Economics of Platforms

Concepts and Strategy

Inbunden, Engelska, 2021

AvPaul Belleflamme,Martin Peitz,Belgium) Belleflamme, Paul (Universite Catholique de Louvain,Germany) Peitz, Martin (Universitat Mannheim

1 869 kr

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Digital platforms controlled by Alibaba, Alphabet, Amazon, Facebook, Netflix, Tencent and Uber have transformed not only the ways we do business, but also the very nature of people's everyday lives. It is of vital importance that we understand the economic principles governing how these platforms operate. This book explains the driving forces behind any platform business with a focus on network effects. The authors use short case studies and real-world applications to explain key concepts such as how platforms manage network effects and which price and non-price strategies they choose. This self-contained text is the first to offer a systematic and formalized account of what platforms are and how they operate, concisely incorporating path-breaking insights in economics over the last twenty years.

Produktinformation

Utgivningsdatum2021-11-11
Mått175 x 250 x 20 mm
Vikt610 g
FormatInbunden
SpråkEngelska
Antal sidor274
FörlagCambridge University Press
ISBN9781108482578

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Entreprenörskap inom Ekonomi och Ledarskap
Mikroekonomi inom Ekonomi och Ledarskap

'This is a promising textbook for anyone eager to understand platforms as a business model and an economic concept. The book's systematic review of platform theories — in a wonderful mix of digestible algebra, intuitive explanation, and real world cases — is very much needed, especially when the public discussion about platforms is riddled with anecdotes and speculations. I cannot wait for the second book in this series, which will focus more on the concurrent policy debates about platforms. Both books have the potential to become a 'go-to' reference for platform economics, and to hopefully foster a deeper, healthier, and more comprehensive discussion about platform-related policies.' Ginger Zhe Jin, University of Maryland

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