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It makes no difference whether you work at AT&T, IBM, or as a consultant with a part-time secretary; The Direct Marketing Cookbook: A Recipe for Getting and Keeping Customers will provide you with an in-depth understanding of the system and techniques needed to master the process of developing successful direct marketing programs.
- Format: Pocket/Paperback
- ISBN: 9780595317875
- Språk: Engelska
- Antal sidor: 308
- Utgivningsdatum: 2004-07-01
- Förlag: iUniverse