bokomslag The Content Machine
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The Content Machine

Michael Bhaskar

Pocket

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  • 226 sidor
  • 2013
This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley via Venice, Beijing, Paris and London, fusing media theory and business experience, 'The Content Machine' offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.
  • Författare: Michael Bhaskar
  • Format: Pocket/Paperback
  • ISBN: 9780857281111
  • Språk: Engelska
  • Antal sidor: 226
  • Utgivningsdatum: 2013-10-01
  • Förlag: Anthem Press