The CEO Difference: How to Climb, Crawl, and Leap Your Way to the Next Level of Your Career

when it comes to getting ahead today, your talent and experience matter. the problem is, someone else going for the promotion or business opportunity has a rsum thats as good as, if not better than, yours.

if you want to get ahead, you have to be different. you have to stand out from the crowd. you have to get decision makers to talk about you.

No one understands what it takes to succeed in todays business landscape better than D. A. (Debra) Benton. A globally recognized consultant, Benton has spent more than 20 years helping business professionals like you perform better and achieve more.

in The CEO Difference, Benton gives you the insight and tools to make subtle changes in your presentation, attitude, and leadership style that will dramatically increase your leadership effectivenessand, consequently, help you enjoy work and life. Learn how to differentiate yourself with tangible steps to get where you want to go:

• Authentically and effectively differentiate yourself in appropriate ways
• Inspire teams and organizations to be more productive and prosperous
• Understand yourself, change your mindset, and present yourself in a way that people are receptive to
• Create, manage, and mentor successful individuals and teams
• Remain intellectually curious while making meaningful contributions to your organization

competition for the top spot has never been fiercer. today, you have to exceed in a group of exceeders, benton writes.

but its not all about improving your job performance. you are already knowledgeable, competent, and hard-working. its about doing typical things in atypical ways. its about doing things that add organizational valuewithout being asked. its about having what your competitors dont: The CEO Difference.

Praise for the ceo difference

in our competitive world, finding a way to differentiate oneself is a key to success. benton profiles a range of tried-and-true differentiators that can make all the difference.
jim goldman, president and ceo, godiva chocolatier

after reading this book, youll understand why d. a. benton is ranked one of the worlds top 10 ceo coaches. she provides a succinct, real-world summary of what it takes for senior executives to differentiate themselves in an ever more competitive world.
daryl brewster , ceo, cecp (committee for encouraging corporate philanthropy); former ceo, krispy kreme; and former president, nabisco

benton does it again! a great how-to book to boost you the last little way to the top (and be loved while doing it!).
reuben mark , retired chairman and ceo, colgate-palmolive company

benton offers practical advice to aspiring leaders to help them authentically and effectively differentiate themselves in the workplace. a very worthy read.
doug las r. conant, chairman, av...