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How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?
- Format: Inbunden
- ISBN: 9781784621926
- Språk: Engelska
- Antal sidor: 256
- Utgivningsdatum: 2015-02-28
- Förlag: Troubador Publishing