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The Advertising Handbook examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; the principles and techniques of persuasion and their effectiveness, and how companies measure their success.
- Format: Inbunden
- ISBN: 9780415243919
- Antal sidor: 312
- Utgivningsdatum: 2001-11-22
- Förlag: Taylor & Francis Ltd