Television and Social Change in Rural Area of Chittoor A P India

Television occupies a special status because of its potential to communicate through the two sensory organs (eyes and ears) simultaneously and to reach a large section of population living in isolated communities. As an instructional tool, Television is being used in a variety of ways i.e. for direct teaching, for supplementing the formal education, for developing psycho motor skills, for eradicating illiteracy, for adult education, etc. It is expected that this medium can effectively be used for rural development aside from solving the problems of inaccessibility, illiteracy and shortage of skilled persons in India, By seeing the much promising results of the Television, now there is a feeling that this medium can efficiently be used to reduce the communication gap between the ruralites and the Extension workers. At present, the Television service in India is available throughout the country. The purpose in this study has been to analyze social change within the village community by focusing on various aspects of village life of the people in the study area. A broader look at the peer relations which lie at the foundations of all these relationship has also been taken.