Supercommunicator: Explaining the Complicated So Anyone Can Understand

In our increasingly complicated and data-driven world, many new developments are so complex that only experts comprehend their nuances. But what they don't grasp is how to tell the world about them. Communicating technical content to nontechnical listeners has fast become a critical 21st-century skill. Explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption.

This groundbreaking guide will help anyone to deliver clear, persuasive messages that win hearts, minds, and budgets. supercommunicator explains how to:

Distill details and data into big ideas

Deliver meaning to audiences

Use storytelling to captivate and educate

Humanize content to make complicated ideas more tangible

Layer harder ideas on top of easier ideas

Strip away complex language, jargon, and acronyms

Use analogies to explain unfamiliar areas

Master new digital modes of expression

And more

Enhanced with a wealth of examples--from how the National Academy of Sciences used audience research to improve the way evolution is taught, to how NASA incorporated cutting-edge tools to visualize issues in climatology--this one-of-a-kind book reveals how to make the complex comprehensible, and the dry deeply compelling.