1379:-
Uppskattad leveranstid 7-11 arbetsdagar
Fri frakt för medlemmar vid köp för minst 249:-
The purpose of this study was to study the mechanisms of the dependence of the formation of a company's strategy on the internal and external environment using the example of "Meteorite Group" (as a representative of the Vologda regional sector) and "Planet Fitness" (as an international representative of the health and beauty (H&B) industry); analyze consumer behavior in the Russian market of H&B goods and services, identify factors that affect this industry and segmentation; show the difference in approaches to building a strategy at the regional (for example, "Meteorite Group" ) and industry ("Planet Fitness") levels. Target audience: engineering and scientific workers working in the health and beauty industry, university students, people interested in the issue of the strategy building mechanism.
- Format: Pocket/Paperback
- ISBN: 9786200453969
- Språk: Engelska
- Antal sidor: 256
- Utgivningsdatum: 2019-11-21
- Förlag: LAP Lambert Academic Publishing