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Contending that many companies have lost the art of strategic thinking and so have failed or lost substantial parts of their market shares, introduces the Market Commitment model, which focuses on competitive advantage in performance, service, emotional connection with customers, and price. Explain
- Format: Inbunden
- ISBN: 9780814718995
- Antal sidor: 320
- Utgivningsdatum: 1997-10-01
- Förlag: New York University Press