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Strategic Plan for the Improvement of Business Management
Lear Scoth Wong Altamirano • Carlos Alberto Ros Campos • Janeth Leticia Mora Zapater
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In this research with the title "Strategic plan for the improvement of business management of a company in Peru", the objective of this research is to propose whether a strategic plan will improve business management.The research was carried out through a descriptive - propositional design, given the business situation, the importance of planning and being strategic in the face of market competition, a questionnaire applied to a random sample of the company's workers was used. The instrument consists of 33 items divided into seven dimensions, three of strategic planning: Formulation - Planning, Implementation - Management and Evaluation - Control; and four commercial administrations: Identification, Organization, Execution and Control, categorized by the Likert scale. The reliability of the instrument was determined by Cronbach's alpha which yielded a result of 0.95.
- Format: Pocket/Paperback
- ISBN: 9786203638547
- Språk: Engelska
- Antal sidor: 56
- Utgivningsdatum: 2021-04-19
- Förlag: Our Knowledge Publishing