Sport Marketing 1
bokomslag Sport Marketing
Samhälle & debatt

Sport Marketing

George R Milne • Mark A McDonald

Pocket

1719:-

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  • 169 sidor
  • 1998
A unique collection of topics on the discipline of sport marketing helps sport marketers be more effective in managing their relationships with consumers. Topics include fan identification, measuring participant and spectator motivations; brand
  • Författare: George R Milne, Mark A McDonald
  • Format: Pocket/Paperback
  • ISBN: 9780763708733
  • Språk: Engelska
  • Antal sidor: 169
  • Utgivningsdatum: 1998-10-01
  • Förlag: Jones and Bartlett Publishers, Inc

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