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144 sidor
2012

This book tries to explain the macro-environmental factors affecting the South Asian Businesses in Britain using PEST analysis to have a holistic view of these businesses. It also focuses on understanding the business approach of South Asian Entrepreneurs which is markedly different from their white and other ethnic counterparts through SWOT and TOWS analysis to generate recommendations for the Entrepreneurs, Banks and the Government.

Författare: Malik Jawad Saboor, Adil Paracha, Shailendrakumar Arya
Format: Pocket/Paperback
ISBN: 9783847323648
Språk: Engelska
Antal sidor: 144
Utgivningsdatum: 2012-01-10
Förlag: LAP Lambert Academic Publishing