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The Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans.
- Format: Pocket/Paperback
- ISBN: 9781349444571
- Språk: Engelska
- Antal sidor: 163
- Utgivningsdatum: 2013-01-01
- Förlag: Palgrave Macmillan