bokomslag Social Communication in Advertising
Samhälle & debatt

Social Communication in Advertising

William Leiss Stephen Kline Sut Jhally Jackie Botterill Kyle Asquith

Inbunden

2079:-

Funktionen begränsas av dina webbläsarinställningar (t.ex. privat läge).

Uppskattad leveranstid 7-11 arbetsdagar

Fri frakt för medlemmar vid köp för minst 149:-

  • 432 sidor
  • 2018

Andra format:

Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.
  • Författare: William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill, Kyle Asquith
  • Illustratör: black and white 7 Tables
  • Format: Inbunden
  • ISBN: 9781138094550
  • Språk: Engelska
  • Antal sidor: 432
  • Utgivningsdatum: 2018-07-10
  • Förlag: Routledge