'Selling Spirituality acknowledges that contemporary business ethics include a dimension of social responsibility ... In effect, the market has become God. As Rowan Williams, the Archbishop of Canterbury, said in his Richard Dimbleby Lecture in 2002: "The very survival of the public sphere, a realm of political argument about vision and education, is going to demand that we take religion a good deal more seriously." Carrette and King show how true this is.' - New Statesman'In sum, Selling Spirituality offers a provocative thesis ... ' - British Association for the Study of Religions'The scholarship behind the book is carefully researched and well documented.' - Zadok'Jeremy Carrette and Richard King break completely new ground... [They] direct our attention to potentially fruitful areas of more systematic investigation [and] illustrate the importance of contemporary religion as a research subject.' - Nordic Journal of Comparative Religion"Clearly written, passionate, and polemical, this book is sure to spark debate in the college classroom."--Diane Jonte-Pace, Santa Clara University, Religious Studies Review