bokomslag Sales is a Science
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Sales is a Science

Allan Lobeck

Inbunden

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  • 228 sidor
  • 2011
What does it take to become a top performer in today's competitive sales field? In Sales as a Science, author Allan Lobeck focuses on helping salespeople understand the sales process from both the customer and sales perspective.

Based on twenty-five years of experience in worldwide sales, Lobeck communicates that selling commercially is a science, not an art; it is a long-term activity that requires both a plan and a pre-defined process. He presents a logical, documented, process-based approach for activities and sub-activities in a sales cycle. He also provides flow diagrams for each phase of the sales cycle giving professional sales staff the best potential roadmap for success.

Sales as a Science defines the many steps and roles in the sales process, from planning, to account research, customer contacts, presentation and follow-up, negotiation, and customer evaluation. It outlines the commitment necessary to begin transforming your sales techniques in order to transition to financial independence and become a consistent top performer.
  • Författare: Allan Lobeck
  • Format: Inbunden
  • ISBN: 9781450283939
  • Språk: Engelska
  • Antal sidor: 228
  • Utgivningsdatum: 2011-02-08
  • Förlag: iUniverse